Insight, or the Aha moment, might be the greatest force in play. After all, Giant Leaps in Exponential Technologies are often simply of mind or seeing something in a way that is different.

Very often innovators describe a Eureka Moment that showed them how to do something in a radical new way. Sometimes, such insights are so simple and obvious, that it is almost unbelievable, or at least very telling, as to why no one has seen things that way before and leveraged it.

The mind is a complex device that we really don’t understand that much about. Neuroscience has made great strides in the last few decades, but we are still more than a bit in the dark about what our brains are doing.

Here is Steve Johnson on Insight and where many good ideas have come from:

So, what to do about cultivating Insight?

What works for one person won’t work for another. And, clearly, most good insight has a background of tinkering and thought about a problem.

One thing seems clear. You can’t force insight. Often the best thing you can do is get away from the detail of the subject itself.

And, don’t forget the biggest oxymoron, Common Sense, when policing your insight. Things need to actually solve a real problem in a better way:

Juicero: A Lesson On When To Engineer Less | Hackaday

Juicero $100 Million in funding for their Juicer special bags. Bloomberg discovered you can simply squeeze these juice bags with the juicer.

So, don’t forget the Proof of Concept (POC) and Minimum Viable Product (MVP) and experiments testing your theories of the use.

With that, for insight, there are little tricks that one may try. Here is a short list of the kinds of activities that are thought to help.

  • Sleep on it
  • Take a walk
  • Take a Shower

insight is a great source of the fulcrum ideas that surround innovations.  Spending a little time chasing it might just produce your own Aha Moment for an exponentially good idea.